Now, more than ever, it’s up to independent artists to learn how to market themselves through the wonderful world of the interwebs. Whether you’re a journalist, a painter, a sculptor, a musician, or any other creative professional, it’s up to you to get your name out there and to get your work seen/heard by the masses!
How are you going to do that? Through utilizing these essential online resources.
Your website is going to be your most powerful tool. All of your work needs to be linked back to the website you create – aka to the brand you work so hard to build online! This is your online home where people will find your social media sites, samples of your work, your contact information, and a little bit of personal info about you!
It’s super important to have your own domain name for your website, too. A customized domain name like www.AwesomeAtArt.com is 10x better than a non-customized domain name such as www.AwesomeAtArt.Tumblr.com. Keep that in mind when starting up your online portfolio… it’s definitely worth the investment.
I use BlueHost to host my website…(they also have an awesome affiliate program if you’re interested in monetizing your new site)! Think about purchasing your own domain name, and then do a simple Wordpress install to get your portfolio rockin’ online! I make it super easy for you to get started in this step-by-step guide to creating your own website.
While the big guys such as Facebook, Twitter, and Pinterest are certainly going to be a huge help to you, which I’ll cover in a minute, don’t overlook the importance of joining in with your niche networks – platforms that cater specifically to artists such as yourself! ArtSlant and deviantART are some of the big players in the social art market, and of course, ArtSee!
ArtSee is going to be HUGELY beneficial for the local aspect to your online marketing. This community of artists is intended to help you discover, exchange, and promote art in your local city, and you’ll encounter new faces and new friends in your particular art scene through local events and venues. They offer an array of promo services to and often feature artists, so it’s worth looking into to help get your name out there! It’s also fun (and helpful) to build a network like this – you never know what can happen, who you’ll meet, where you’ll find inspiration, and what opportunities will come your way.
“Traditional” Social media
Once you’ve got your website set up, you’ve joined the ArtSee community, and your portfolio is ready to share with the world, we gotta help people find you online! This is going to happen in a number of ways:
1. By continuously creating great content – photos, videos, links, blogs
2. By connecting with fans on social sites – Facebook, Twitter, Pinterest, YouTube… pick your poison. The only thing worse than being on TOO many social sites is being on none at all. The big social media platforms are all free – so use them to your advantage!
Some marketers suggest sticking to no more than 5 social platforms, or else it becomes impossible to manage and can actually be counterproductive. I think that’s a good rule of thumb! However, you may find that you only want to use 3 or 4. Find where your audience is hanging out, and stick to those core sites. And if you can’t… Let ArtSee help you!
A note about Facebook: While promoting your work on your personal Facebook page is important, it’s going to help you a TON if you also create a brand page for your work. Your personal page is only going to be found by friends and family, a brand page can be found by perfect strangers just waaaittting to be inspired by your art! Create a brand page, update it regularly, and connect with your fans!
Don’t forget to join the ArtSee community on Facebook! If you have any social media marketing questions along the way to stardom, please don’t hesitate to reach out to me via email at any time or contact ArtSee about their services.
As Jeff Goins says, “being an artist means to be generous.” So be generous, and help the non-artistically talented folks (like myself), find your work online! We’d love to see it, and we’d love to share it.
-Jessie Spielvogel, Split Aces Media
Photo Credit: Jessie Spielvogel and LVK Photography